Simplify the design. It's probably good for your customer, too.

Most of Full Circle's customers value made-in-USA and have a strong desire to have their product sewn in the USA and even better if in Bend, Oregon. Nearly every day I have a conversation with these customers about how we can be creative where we balance the materials and labor costs to achieve 'locally-made'.

I have the same challenge with my own products. An interesting thing happened when I took a more minimalist approach on the redesign of one of my bags. The more straightforward design turns out to be easier for the user. We don't have a bunch of extra straps nor unnecessary pockets to lose things. Just a clean, super-functional bag that carries a ton of stuff! Keep an eye out for the new LaunchPack by Full Circle. We think you'll like it.

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